While Bershka, Zara and Mekh are counting their losses and wondering whether they left the Russian buyer in vain, this same buyer is not particularly upset. Because I just didn't have time. After all, their place has already been taken by brands that are with us seriously and for a long time. So, 10 clothing brands that everyone considers foreign, but they are ours!

clothing brands that everyone considers foreign

Lime

An absolutely worthy competitor, operating on the Russian market for as long as 15 years! Global trends, high-quality materials, basic and design solutions are in the brand’s latest lookbooks.

The spring-summer collection pleases with soft viscose and yarn, cotton and knitwear. Bright colors, trendy prints, feminine cuts and elegant accessories - everything you need for an urban fashionista, look here!

Savage

The brand debuted at the beginning of the millennium as a manufacturer of youth clothing. At first it was just jackets, down jackets and coats.

Year by year, the company expanded its priorities, and within a few years it presented to the public not only outerwear, and not only youth clothing.

Today you can buy any casual clothing here - from jeans and trousers to skirts and shirts. Jackets, vests, sweatshirts are also available. The materials are natural, and the pricing policy is below average.

Austin

Everyone knows that the brand specializes in casual women's, children's and men's clothing. But the fact that it belongs to the Sportmaster group of companies, and not to Europeans, is not many. The range is quite extensive, and the Casual and Studio lines speak for themselves.

Flexible prices are the defining vector of the brand's policy. For example, this spring’s slogan is “Find your perfect match! Or better yet, two! Every second pair of jeans is half price! ”

Zarina

It's easy to copy the looks of Elsa Hosk and Hailey Bieber! Together with the St. Petersburg brand Zarina! The company's main position is trendy knitwear, but there are also a lot of denim items and chic outerwear. And for women bound by a dress code, this is a real find!

True, the size range is a little large, but in light of the hegemony of oversize, this is not a problem at all. Moreover, regular customers are aware of this brand feature.

In general, Zarina is quality and style at quite budget prices. And by the way, next year will celebrate the 30th anniversary of its activity.

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Sela

Check is the print of the season. This coat is easy to find in Sela! 100% cotton wide leg jeans are on sale now! A warm hoodie paired with the same trousers will save you in changeable spring weather and save your expenses. Because Sela will take care of it!

Inexpensive but high-quality clothing, which has captivated Russians since 1991, is today among the leaders of the domestic fashion line. In addition, it is easy to find high-quality children's clothing, underwear and accessories at reasonable prices.

Love Republic

Another brand that many attributed to the European account. Because Love Republic clothes are created in this way.

The brand's assortment includes elegant shapes, feminine cuts and a romantic message. It has freedom of expression and boldness. And the boutiques themselves amaze with sophistication and creativity.

By the way, among the representatives of the brand are not only Irina Shayk and Vera Brezhneva, but also Naomi Campbell, Emily DiDonato and Alessandra Ambrosio. Wow level!

Gate31

Simple and thoughtful is the main motto of the Russian brand, which confesses its love for Scandinavian style. Nothing superfluous - everything is clear and tasteful.

Oversized trouser suits, classic cotton shirts, quilted jackets, wrap trench coats, midi skirts - pure minimalism. The colors are extremely basic, and the images are monochrome - and this is another philosophy of the company.

The modern St. Petersburg style, according to the brand's designers, should look exactly like this.

Concept Club

High quality at affordable prices - these are the two pillars of the company's policy. Most of the products are made from natural fabrics, and designers develop models and collections with a vector of interchangeability and complementarity.

Concept Club is not only casual women's clothing. This is Acoola - a children's line. And Infinity Lingerie - chic inexpensive lingerie. For those who have lost sight of this brand, we definitely advise you to get acquainted.

I AM Studio

The founder of the middle-up niche, the brand offers "affordable luxury" with bright details. Perfectly fitting trousers and skirts, perfectly tailored dresses and jackets, outerwear with an emphasis on European street style - it's all there.

The brand is quite young and quickly responds to fashion trends. Representatives of the company claim that the clothes are made from European raw materials, which means they are in no way inferior to luxury brands.

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12Storeez

The family business, which arose in 2014 on Instagram, in 8 years has managed to grow into a huge production and a recognizable brand not only in the format of social networks. Therefore, sales in recent years have increased exponentially.

clothing brands that everyone considers foreign

 

Cashmere, knitwear, leather, denim, silk - these are the options for the basic collection. Classic colors, delicate prints, original cuts, attention to detail and high-quality tailoring are its main components. Unlike many brands, the brand’s capsule is replenished monthly, that is, 12 times a year. Therefore, a stylish image is not just promised, but guaranteed.

Satin shirts, wool sweaters, cozy knitwear, comfortable shoes - perfectly thought-out casual in the middle-up format.

This, of course, is not a complete list of Russian companies producing fashionable and elegant clothes. After all, the list is constantly expanding. So we definitely won’t be left without stylish looks!